Brand strategist and designer with credit union in-house and agency experience. Best known for crafting unique brand stories that connect an organization’s purpose to the motivations of culture, partnering with credit unions and their internal teams to inspire members with meaningful brands, products, and experiences.
Award-winning branding, unforgettable campaigns, and creative leadership for some of the nation’s most-recognized credit unions and their partners.
Community Financial Credit Union has proudly served its members and its community since 1951. With over $1 billion in assets and an expanding membership of mothers, teachers, and students across nothern and southeast Michigan, their rebranding initiative was all about creating a culture of dreamers, doers, good folks going places.
Work Provided — Fractional CMO & Creative Director / Organizational Design / Creative Talent Recruiting / Visual Identity Design / Brand Standards Development / Brand Awareness Campaign Development / Community Engagement Campaign Development / Product Marketing Campaign Development / Print & Digital Design
Additional Credit — Axiom Graphics, Vehicle Wrap / MVP Visuals, Display Production / Skidmore Design, Brand Identity Design
A community engagement campaign was developed to help further the Community Financial Credit Union mission to create joy and ignite Michiganers’ impossible dreams. Launched as part of the credit union’s partnership with the Detroit Lions, the campaign saw more than 1,400 dreams submitted and hundreds of people experiencing the impossible.
Lake Trust Rewards was a program designed to pay back members for their loyalty and participation in the credit union. The more products, services, and involvement a member had with Lake Trust Credit Union, the more money they earned. Members were being rewarded for just being themselves. This campaign celebrated a few of these rewarding members.
Work Provided — Brand Awareness Campaign / Creative Direction / Art Direction / Logo Design / Media Strategy / Print & Digital Design
Additional Credit — Ahptic Film & Digital, Video Production & Editing / Eat Pomegranate Photography, Photography
Holistic is a healthcare bill pay solution developed by CUCollaborate that allows credit union members to refinance their existing debt at a lower rate through credit unions, saving them money and increasing their ability to pay their medical bills.
Work Provided — Brand Identity Design / Visual Identity Design / Print & Digital Design / User Interface Design
Logo design is the graphic representation of a brand’s purpose, character, and expectations to the world. For over 20 years, I have crafted timeless and award-winning designs for financial brands of all shapes and sizes.
Let’s talk about your next project and how we might partner to help your marketing team develop your credit union brand to best reach your members.