Brand strategist and designer with in-house and agency experience. Best known for crafting unique brand stories that connect an organization’s purpose to the motivations of culture, partnering with leaders and teams to create meaningful brands, products, and experiences.
Automation Alley launched in 1999 as a nonprofit knowledge center for Michigan’s resilient manufacturing industry. As technology and innovation transformed manufacturing around the world, the Automation Alley brand evolved to become the global authority on Industry 4.0 and helping businesses stay in business.
Work Provided — Fractional CMO & Creative Director / Organizational Design / Brand Strategy / Brand Identity Design / Brand Standards Development / Campaign Development / Marketing Strategy / Media Strategy / Print & Digital Design / User Experience Design / User Interface Design / Website Design
Additional Credit — Unicorn Road, Website Development
“We needed a strategic partner who could help us recognize how brand could advance our vision. Jon has helped us shift culture and develop initiatives creating immense value and transforming our organization into a global force. He gets business and truly cares about who we are becoming. In many ways, Jon is showing us who we have the potential to be.”
Tom Kelly — Executive Director & CEO, Automation Alley
4M is working to build the communities of tomorrow. They blend the idustries of property development, energy, hospitality, and innovation to create experiences that unite people and technology.
Work Provided — Rebranding / Brand Strategy / Brand Identity Design / Visual Identity Design / Brand Standards Development / Campaign Development / Marketing Strategy / Media Strategy / Print & Digital Design
Additional Credit — Chop & Hue, Motion Design
NEEDEE is a mobile application developed by the Ann Arbor/Ypsilanti Regional Chamber to help bring awareness to the creative businesses, individuals, events, and opportunities in local communities.
Work Provided — Naming / Brand Identity Design / Visual Identity Design / User Interface Design / Launch Campaign Development / Marketing Strategy / Media Strategy / Print & Digital Design / Website Design
“Jon is personable and collaborative. He consistently goes the extra mile and seamlessly coordinates with all project stakeholders.”
Diane Keller — President & CEO, Ann Arbor/Ypsilanti Regional Chamber
Toyota & The United Way of Washtenaw County joined forces to help bring awareness to the growing challenges of mobility for the socioeconomically diverse population of Southeast Michigan.
Work Provided — Campaign Development / Marketing Strategy / Media Strategy / Public Relations Strategy / Print & Digital Design / Website Design
Additional Credit — Piper & Gold, Public Relations / Verde Media, Website Development
Campaign website developed to allow users to enter their stories of how mobility affects their daily life.
“When you work with Jon Eslinger, you get more than just a great idea or creative concept. He’s all about creating strategic communications platforms to build real and meaningful change. And, his process helps uncover the heart of the situation, and Jon’s thoughtful and creative approach means you end up with something better than you could have expected, or created on your own!”
Bridget Herrmann — Former Vice President of Impact & Advocacy, United Way of Washtenaw County
Digital billboards display social media posts highlighting challenges in mobility in real time.
All-weather sidewalk decals placed at public transportation stops across Washtenaw County, Michigan.
Proposed ambient campaign to place tireless Toyota automobiles throughout downtown Ann Arbor, Michigan.
Proposed gallery exhibit featuring tires painted by those most affected by the challenges of mobility in Washtenaw County, Michigan.
Logo design is the graphic representation of a brand’s purpose, character, and expectations to the world. For over 20 years, I have crafted timeless and internationally-recognized designs for new, emerging, and evolving brands of all shapes and sizes.
Additional Credit — Image Printing, Inc. / Traction Partners, Inc. / DO:BETTER
Let’s talk about your next project, or how we might partner to help your team develop, launch, and manage your brand.