Strategic brand consulting and premium identity design for credit unions, financial institutions, and organizations navigating brand transformations, mergers, and acquisitions.
Trusted by America’s most ambitious credit unions, financial institutions, and their partners.
Empower your brand with thoughtful strategic insight and timeless design, forging enduring, authentic relationships with your members.
Community Financial Credit Union has proudly served its members and its community since 1951. With over $1 billion in assets and an expanding membership of mothers, teachers, and students across northern and southeast Michigan, their rebranding initiative was all about creating a culture of belonging for dreamers, doers, and good folks who’re going places.
Work Provided — Fractional CMO & Creative Director / Organizational Design / Talent Recruiting / Brand Identity Design / Brand Awareness Campaign Development / Community Engagement Campaign Development
Additional Credit — Axiom Graphics, Vehicle Wrap / MVP Visuals, Display Production / Skidmore Design, Preliminary Brand Identity Design
A community engagement campaign was developed to help further the Community Financial Credit Union mission to create joy and ignite Michiganers’ impossible dreams. Launched as part of the credit union’s partnership with the Detroit Lions, the campaign saw more than 1,400 dreams submitted and hundreds of people experiencing the impossible.
Lake Trust Rewards was a program designed to pay back members for their loyalty and participation in the credit union. The more products, services, and involvement a member had with Lake Trust Credit Union, the more money they earned. Members were being rewarded for just being themselves. This campaign celebrated a few of these rewarding members.
Work Provided — Brand Awareness Campaign / Creative Direction / Art Direction / Logo Design / Media Strategy / Print & Digital Design
Additional Credit — Ahptic Film & Digital, Video Production & Editing / Eat Pomegranate Photography, Photography
Holistic is a healthcare bill pay solution developed by CUCollaborate that allows credit union members to refinance their existing debt at a lower rate through credit unions, saving them money and increasing their ability to pay their medical bills.
Work Provided — Brand Identity Design / Visual Identity Design / Print & Digital Design / User Interface Design
Explore a curated gallery of logo designs crafted for a diverse range of brand identities, including credit unions, financial institutions, and many other industries. Each design reflects a strategic approach that blends timeless aesthetics with a deep understanding of brand purpose.
Additional Credit — Image Printing, Inc. / Traction Partners, Inc. / DO:BETTER
Jon Eslinger has over 25 years of experience creating, launching, and growing brands, products, and experiences for organizations of all shapes and sizes.
Jon began his career in North Dakota, designing logos and print collateral for small businesses and brands such as Bobcat, Chrysler®, and MGM Grand. He earned numerous creative industry accolades, including the state’s first-ever National American Advertising Federation ADDY® Award.
Always the person in the room asking “why,” Jon’s quest for something better led him to Michigan, where he accumulated impressive job titles, compliments for his beard, and professional recognition for clients like BIGGBY® COFFEE, General Motors, and Michigan State University Athletics.
After serving as Vice President of Brand Engagement at Lake Trust Credit Union, Jon co-founded DO:BETTER, a brand strategy and design agency in Ann Arbor, Michigan. There, he helped launch countless brands and products, collaborating with both startup businesses and established organizations like Automation Alley, Habitat for Humanity, Toyota, The United Way, World Economic Forum, and more. In 2024, Jon embarked on a new journey as a brand consultant, transforming credit unions and financial leaders with unique strategic insights and timeless design to forge enduring, authentic relationships between credit unions and their members.
When he’s not debating the ways of the world with his daughter, Jon is likely watching professional wrestling or a silly documentary about professional wrestling.
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